Webflow Hosting Pricing: A Comprehensive Guide

Webflow Hosting Pricing: What You Need to Know

Webflow hosting pricing varies based on the plan you choose. Here's a quick snapshot:

Choosing the right Webflow plan is crucial. The Site plans control your website's hosting features like custom domains, CMS items, and ecommerce functionality. Workspace plans open up collaboration tools for teams and agencies.

In this guide, we'll explore Webflow hosting pricing in detail, helping you understand exactly what you get for each option and how to make the best choice for your startup's needs.

I'm Alexander Palmiere, founder of Refresh Digital Strategy, and I've guided over 200 clients through navigating webflow hosting pricing and launching successful websites. Let's explore what matters most.

Webflow hosting pricing vocab explained:

• Webflow hosting support
• do you have to host with webflow
• how to host a webflow website

Understanding Webflow Hosting and Pricing

When clients first reach out to us at Refresh, they often feel a bit overwhelmed by all the options for Webflow hosting and pricing. And honestly, who could blame them? Plans, features, custom domains—it can feel a little daunting at first.

As Bryant Chou, Webflow's CTO, puts it, "Webflow hosting is designed to be the fastest and most scalable hosting technology on the market—just one click away." That sounds amazing, but let's break down exactly what it means for you, your website, and your budget.

What is Webflow Hosting?

Simply put, Webflow hosting is how your Webflow-designed website goes live on the internet. Instead of juggling separate hosting providers, complex settings, and technical headaches, everything you need is already built right into Webflow. It's all designed to make the process smooth, straightforward, and stress-free (just how we like it here at Refresh).

Behind the scenes, Webflow hosting relies on some powerful technology: Amazon Web Services (AWS) and Fastly's global Content Delivery Network (CDN). Together, these tech giants ensure your site loads incredibly fast, no matter where your visitors are located.

In practical terms, here's what you get with Webflow hosting:

• Lightning-fast loading—with response times under 100 milliseconds.
• Huge traffic handling capacity—whether you have a handful of visitors or millions, you're covered.
• Worldwide reach—your content is delivered via more than 50 global data centers, so every visitor gets a great experience.
• Built-in security—Webflow provides free SSL certificates, keeping your site safe and SEO-friendly.
• Automatic scaling—your site adjusts seamlessly to traffic spikes, so say goodbye to crashes or downtime.

Webflow themselves sum it up nicely: "Basic, CMS, and Business Hosting gives you the ability to point a custom domain to your Webflow site and have it securely stored on Amazon Web Servers and delivered over the Fastly Network." Easy enough, right?

Why Choose Webflow Hosting?

At Refresh, we don't recommend Webflow hosting just because it's convenient—we recommend it because it genuinely makes your website better. Let's walk through the key reasons why Webflow hosting stands out from the crowd.

1. Speed

When we talk about websites, speed really matters. Just think about it—how many times have you clicked the "back" button when a website took a few seconds too long to load? You're not alone.

Research from Moz confirms that website speed significantly influences user experience, bounce rates, and even your ranking on Google. Google's own research found that the chance of someone leaving your site jumps by a massive 32% when load times go from 1 second to just 3 seconds.

With Webflow's built-in Fastly CDN, your website gets delivered from the closest server possible to each visitor. The result? Faster loading, happier visitors, and better SEO performance.

2. Reliability

A beautiful, speedy website isn't much good if it's constantly offline. Thankfully, Webflow hosting is incredibly reliable—achieving an impressive 99.999% uptime. Bryant Chou has even mentioned that Webflow has recorded as little as 1 minute of total downtime in an entire year. Now that's reliability you can trust your business with.

Unlike traditional shared hosting, where another site's sudden surge can slow yours down, Webflow's hosting automatically adapts to heavy traffic. Your website stays stable even during big surges or high-traffic moments.

3. Scalability

Your website shouldn't limit your business—it should help it grow. With Webflow hosting, that growth is smooth and effortless. Whether you're launching a personal portfolio or running a booming ecommerce store, Webflow scales automatically. No need to worry about upgrading servers or complicated tech stuff.

One Webflow customer even reported that their festival page handled over 3,000,000 page views in just one hour—with about 10,000 requests per second. And guess what? Webflow hosting handled it like a champ.

4. Security

Let's face it: security matters now more than ever (and not just because Google gives a rankings boost to secure sites). Webflow hosting comes with free SSL/TLS certificates for every site. That little padlock in the URL bar isn't just for looks—it means your visitors' information is safe and your website ranks better in search results.

But Webflow hosting security doesn't end there. You also get global protection against DDoS attacks, a built-in Web Application Firewall (WAF), automatic security scans, and regular backups. It's like having your very own security team without lifting a finger.

Choosing the right plan isn't just about webflow hosting pricing—it's about getting exactly what your business needs to thrive. Ready to dig deeper into the details? Stick with us—we've got plenty more to share.

Webflow Hosting Pricing Plans

Now that we've covered the impressive benefits of Webflow hosting, let's dive into the specifics of webflow hosting pricing. Webflow's pricing can seem a bit confusing at first glance because they offer two main categories: Site plans and Workspace plans. But don't worry—I'll break them down clearly for you, so you can confidently choose the right option for your needs.

Webflow Hosting Pricing for Site Plans

Site plans are all about what you can do with a single website. They determine things like publishing your site under a custom domain, how much traffic your site can handle, and whether you have access to features like the CMS (Content Management System).

The Starter plan is free and great if you're just learning the ropes. But it's extremely limited—only two pages, 1GB of bandwidth, and a maximum of 1,000 monthly visits. Plus, you can't connect your own domain or use custom code. Essentially, this plan is a handy way to experiment with Webflow before committing.

If you're launching a simple portfolio or small business site, the Basic plan at $14/month billed yearly (or $18/month billed monthly) is a solid choice. You can publish to your custom domain, create up to 100 pages, and handle about 25,000 monthly visits. It also includes custom code options, password protection, and supports up to 500 form submissions per month. Just keep in mind this plan does not support CMS features.

The CMS plan, priced at $23/month billed yearly (or $29/month billed monthly), is probably Webflow’s most popular and balanced option. It gives you all the perks of the Basic plan plus 2,000 CMS items, site search functionality, and supports higher traffic (up to 100,000 visits per month). You also get up to 3 content editors, perfect if you regularly publish blog posts or manage dynamic content.

If your business has higher demands, the Business plan at $39/month billed yearly (or $49/month monthly) expands on the CMS plan. You get a whopping 10,000 CMS items, can accommodate up to 1 million visits per month, and even have 10 content editors. This is a great choice if your website experiences heavy traffic and publishes a ton of content.

Finally, if you're running a large organization with very specific needs, the Enterprise plan provides fully customizable features. Pricing here isn't fixed—you'll need to contact Webflow directly to discuss your unique setup. This plan includes unlimited CMS items, custom bandwidth and traffic limits, advanced security, dedicated support, and custom service agreements suited for large teams.

At Refresh, we generally find that most small-to-medium-sized businesses get the best value out of the CMS plan. But of course, every business is different—consider your content and traffic needs carefully.

Webflow Hosting Pricing for Ecommerce Plans

Ready to open an online store? Webflow's Ecommerce plans are custom specifically for selling products.

For new and smaller stores, the Standard Ecommerce plan at $29/month billed yearly (or $42/month monthly) lets you list up to 500 products and handle up to 100,000 monthly visits. This plan charges a 2% transaction fee, which is something to watch as your sales grow.

If you're a growing store, the Plus Ecommerce plan costs $74/month billed yearly (or $84/month monthly). It removes the transaction fee entirely and lets you list up to 2,500 products. You’ll also get up to 250,000 monthly visits and increased bandwidth. This option makes financial sense once you're regularly exceeding $50K in annual sales.

For established online stores, the Advanced Ecommerce plan at $212/month billed yearly (or $235/month monthly) is ideal. You can have up to 10,000 products without transaction fees, advanced custom checkout flows, higher bandwidth, and up to half a million monthly visits. Consider this option if your online sales exceed $200K per year.

When advising our ecommerce clients at Refresh, we stress paying attention to those transaction fees. A 2% fee might feel minor at first, but it can quickly add up. Choosing the right plan early can save you money down the road.

Webflow Hosting Pricing for Workspace Plans

Workspace plans can cause some head-scratching initially, but they're simpler than you might think. They aren’t focused on the features of your website itself—that’s what Site plans cover—but instead on how your team collaborates within Webflow.

The free Starter Workspace is great if you're learning Webflow solo. You get two free starter sites (limited to Webflow subdomains) and basic staging capabilities. However, it's limited to just you—no collaboration features.

For freelancers and small teams, the Core Workspace at $19/seat/month billed yearly (or $28/seat/month monthly) opens up collaboration. You get a team dashboard, improved staging, client billing options, and up to 10 unhosted websites (staging sites without their own domain). It's perfect if you regularly manage multiple projects simultaneously.

Agencies and bigger teams usually go for the Growth Workspace plan at $49/seat/month (billed yearly) or $60/seat/month (monthly). This plan allows unlimited unhosted sites, advanced staging with branching, role-based permissions, client-specific workspaces, and even code export features. It's ideal for larger groups needing robust collaboration and workflow tools.

As Webflow co-founder Vlad Magdalin explained, "Workspace plans operate at the Workspace level, affecting all sites in your Workspace with features like improved staging capabilities and advanced collaboration."

Comparing Site Plans and Workspace Plans

At Refresh, one question we often hear is: what's the difference between Site plans and Workspace plans, and do I need both? Here's a simple breakdown:

• Site plans control features for individual websites, like custom domains, CMS capabilities, bandwidth, form submissions, and ecommerce features. You'll absolutely need a Site plan for each website you want to publish on your own domain.

• Workspace plans focus on your team's workflow and collaboration capabilities—like team dashboards, client billing, staging features, and code export. These plans impact your entire Webflow account and all projects within it.

To put it plainly, if you're just one person launching a single website, you'll likely be fine with just a Site plan. If your work involves collaborating with a team or managing multiple client projects in Webflow, then you'll also want a Workspace plan.

As Webflow explains clearly: "Every site built in Webflow automatically lives inside of a Workspace. Paid Workspace plans specifically open up the ability to invite other people to collaborate and build in Webflow."

Our advice at Refresh: Start with the right Site plan for your immediate website needs. If and when your collaboration requirements grow, upgrading your Workspace plan is an easy step.

With this understanding of webflow hosting pricing, you'll be ready to select the perfect option for your goals—without any stress or surprises!

How to Choose the Right Webflow Hosting Plan

Choosing the best Webflow hosting plan isn't about picking the fanciest or cheapest option—it's about understanding what your website truly needs. At Refresh, we often see clients tempted by the bells and whistles of higher-tier plans. But our advice is simple: match your plan to your site's actual requirements. Let's walk through the key points you should consider so you don't overspend—or underspend—on your website's hosting.

Factors to Consider

When selecting a Webflow hosting plan, think about how your website will operate day-to-day. Let's break it down into some practical considerations:

Traffic Expectations: How much traffic do you realistically expect to get each month? Each Webflow Site plan comes with specific monthly visitor limits—for example, the Basic Plan suits about 25,000 monthly visits, the CMS Plan handles up to 100,000, and the Business Plan can comfortably manage up to 1,000,000 visits.

If you're just starting out or don't yet have firm predictions, we typically recommend beginning with a lower-tier plan. You can always upgrade as your traffic grows. Webflow is excellent at keeping you informed, alerting you if you're nearing your limit. Trust us—clients appreciate this heads-up when their content suddenly goes viral and traffic spikes overnight!

Content Management Needs: Another thing to consider is whether you'll need dynamic content like blogs, product pages, or team profiles. Each of these pieces counts as a CMS item. With Webflow hosting, the Basic Plan doesn't include CMS functionality at all, so if you plan to publish regularly or create a large product catalog, the CMS Plan (with 2,000 CMS items) or even the Business Plan (10,000 CMS items) may suit you better.

For instance, if you're building a simple brochure-style website without frequent updates, the Basic plan could be perfect. But let's say you're a local news site publishing multiple articles per week—then the CMS plan is definitely your best bet.

Form Submissions: Don't overlook how many forms your site will use. If your website is a lead magnet or customer inquiry hub, you'll need ample form submissions. The Basic plan offers 500 monthly form submissions, the CMS plan doubles that to 1,000, and the Business plan allows 2,000. It's wise to estimate this closely since missing leads due to exceeded form limits can be frustrating (and not fun to explain to your sales team).

Ecommerce Requirements: If you're planning an online store, your ecommerce needs will directly shape your hosting choice. You’ll need to consider your product volume, potential transaction fees, and expected annual sales revenue.

Webflow Ecommerce plans start with the Standard plan, ideal for small shops (up to 500 products and annual sales under $50K, but with a 2% transaction fee). The Plus and Advanced plans remove those transaction fees and up the product count significantly. At Refresh, we've guided plenty of ecommerce clients through this choice. One client found that once their monthly sales regularly topped $4,000, the transaction fee savings alone justified upgrading from Standard to Plus.

Team Collaboration: Will your website be a solo project or a collaborative team effort? If multiple people need access to your Webflow account to design and manage sites, consider choosing a paid Workspace plan.

For smaller businesses or freelancers, the Core workspace is often sufficient, allowing multiple people to collaborate smoothly. If your team is larger or has more complex workflows, the Growth workspace opens up more advanced collaboration tools and even unlimited project sites. Workspace plans are priced per seat (or team member), so budget accordingly.

Upgrading and Downgrading Plans

One reason we love Webflow at Refresh is its flexibility. Your needs today might change tomorrow, and that's okay. You don't need to be locked into one choice forever.

Upgrading Plans: Upgrading your Webflow hosting plan is straightforward and immediate. If your traffic suddenly skyrockets or you decide you need more CMS items, you can quickly jump up a tier. The upgrade takes effect right away, and you'll simply pay the prorated difference for the rest of your current billing cycle.

For instance, we had a client—a law firm initially on the Basic plan—who later decided to regularly publish case studies and legal guides. Upgrading to the CMS plan was easy, and they smoothly transitioned to meet their evolving needs.

Downgrading Plans: Downgrading is also possible. If you find you're paying for features you're no longer using, you can easily move to a lower-tier plan. The downgrade takes effect at the end of your current billing cycle, giving you time to adjust any content or features that won’t be supported in your new plan (like CMS items over the new limit).

Webflow doesn't offer refunds on downgrades, though, so make sure to plan accordingly. You'll maintain full access to your current plan's features until the billing cycle ends.

Annual vs. Monthly Billing

One final tip we offer our Refresh clients is about billing frequency. Annual billing can save you as much as 33% compared to monthly payments—a significant discount, especially for businesses confident about their long-term website needs. Monthly billing, on the other hand, offers flexibility and is a great choice if you're unsure about your long-term requirements or testing out different plans.

There's no one-size-fits-all solution when it comes to webflow hosting pricing. Carefully assess your site's traffic, content, ecommerce, and collaboration needs, and choose accordingly. With Webflow's flexibility, you're never stuck—you can always scale up or down as your business evolves.

Frequently Asked Questions about Webflow Hosting Pricing

At Refresh, we've guided many small to medium-sized businesses through the process of selecting and configuring their Webflow hosting, and we've noticed a few questions pop up over and over again. Here are the most common questions our clients ask us about Webflow hosting pricing—answered simply, clearly, and warmly (with a sprinkle of humor, of course).

What's the difference between a Site plan and a Workspace plan?

Ah, the classic question! It can be confusing at first, so let's clear it up.

A Site plan applies to just one specific website. It determines things like whether your site is published on a custom domain (like www.yourawesomebiz.com), how much traffic it can handle each month, and if you can use CMS or ecommerce features.

A Workspace plan, on the other hand, applies to your entire Webflow account. It determines how many team members you can collaborate with, how many unhosted projects you can manage, and whether you can use advanced staging workflows or export your site's code.

Think of it this way: Site Plans cover what each website can do, while Workspace Plans cover how your team works together on all your projects. Simple enough, right?

Do I need both a Site plan and a Workspace plan?

Good news—you don't always need both!

If you're a one-person show and just want to publish your website using your own custom domain, you'll only need a Site plan. Webflow makes it simple to get your awesome new site up and running quickly.

However, if you have team members who need to collaborate on multiple projects, share publishing permissions, or make use of advanced workflow features, then yes, you'll need both a Site plan (for each live website) and a Workspace plan (to get those sweet collaboration and workflow features).

As Webflow puts it: "When you sign up, you automatically get a free Starter Site plan and a free Starter Workspace plan. You only need a paid Workspace plan if you want more seats, additional unhosted sites, or improved collaboration tools."

At Refresh, we usually recommend starting with just the Site plan. Only upgrade to a Workspace plan if your team grows and collaboration becomes essential.

Can I cancel or change my plan at any time?

Absolutely! Webflow makes it easy to adjust your plans without a headache.

You can upgrade anytime, and the changes take effect immediately. Webflow will simply charge you a prorated amount for the rest of your billing cycle, and you'll instantly get access to new features.

If needed, you can also downgrade or cancel your plan at any point. These changes take effect at the end of your current billing cycle. Just keep in mind that if you cancel completely, your website will revert to a free Starter site using a webflow.io domain, and you'll lose access to paid features like CMS or form handling.

One of our clients once paused their business temporarily. They quickly learned that cancelling a paid Site plan instantly removed their custom domain and unpublished their site. Oops! (Don't worry, we helped them get back online in no time.)

What happens if I exceed my plan's limits?

Don't panic—your site won't suddenly vanish into thin air.

If your website begins approaching its limits (like monthly visits, form submissions, or CMS items), Webflow will kindly send you notices and recommend upgrading your plan. You'll have time to plan accordingly and upgrade smoothly.

Webflow hosting is built for flexibility. Temporary traffic spikes aren't an issue, thanks to their robust architecture. But if you're consistently blowing past your traffic limits, you'll definitely want to upgrade. Webflow's CTO, Bryant Chou, said their hosting is "traffic-surge ready," and we've seen it handle huge spikes with ease.

Can I host my Webflow site elsewhere?

Technically, yes. Practically? We wouldn't usually recommend it.

Webflow is designed as an all-in-one solution. However, if you have a paid Workspace plan, you can export your site's code and then set it up with another hosting provider. But be warned: you'll need some technical know-how to handle setup, updates, and ongoing maintenance. You'll also lose out on CMS, form processing, and other built-in Webflow goodies.

One client tried external hosting and quickly came back, telling us, "It just wasn't worth losing the simplicity and convenience of Webflow's hosting." Lesson learned!

Does Webflow offer email hosting?

Nope—Webflow sticks firmly to what it does best: website hosting and design.

If you need email hosting with your custom domain (like hello@yourcompany.com), you'll need to choose a separate provider like Google Workspace or Microsoft 365. They're easy to set up—and we're always happy to help clients integrate these services smoothly.

How does Webflow hosting compare in terms of performance?

In a word? Stellar.

Webflow hosting leverages Amazon Web Services (AWS) and Fastly CDN to deliver rapid loading speeds around the globe. This means your visitors will experience sub-100ms response times and excellent performance scores. Many of our Refresh clients regularly achieve Lighthouse performance scores in the 90s (that's near-perfect).

One of our clients saw a 70% increase in website loading speed after switching to Webflow hosting. Needless to say, they were pretty thrilled—faster site speeds mean happier visitors, better SEO rankings, and more business success.

If you want a deeper dive into why speed matters (spoiler: it's super important!), check out this helpful research from Moz.

Got more questions about Webflow hosting pricing or choosing the right plan? Feel free to reach out—we're here to help you Refresh your online presence and make the most of your Webflow investment.

Conclusion

Navigating webflow hosting pricing can feel overwhelming at first, but it doesn't have to be. At Refresh, we've helped hundreds of businesses—from small startups to growing ecommerce brands—find the perfect Webflow hosting plan. The key is knowing exactly what your website needs, without overpaying for features you'll never use.

The most crucial step is understanding the difference between Site plans and Workspace plans. Site plans are all about your individual website, allowing you to publish to custom domains and use features like CMS or ecommerce. On the other hand, Workspace plans are built for teams—they help you collaborate efficiently, manage multiple projects, and control your workflow.

When choosing your plan, think carefully about your specific needs. Consider your expected traffic, the amount of content you'll have, your ecommerce requirements, and whether you'll need advanced team collaboration. If you're not sure yet, that's perfectly fine! Start small and take advantage of Webflow's easy plan upgrades as your business grows.

Speaking of flexibility, Webflow makes scaling your hosting plan incredibly simple. Need more bandwidth because of a sudden spike in traffic? No problem—you can upgrade at any time, and the changes kick in right away. If things slow down later, you can always downgrade at the end of your billing period without stress.

Once you've confidently found the right fit, choosing annual billing can help you save significantly (up to 33% compared to monthly payments). It's a win-win—you save money and get peace of mind for the entire year.

With Webflow hosting, you're investing in speed, reliability, and unbeatable security. Bryant Chou, Webflow’s CTO, summed it up best when he said: "Webflow hosting is the fastest and most scalable hosting technology on the market—just one click away."

At Refresh, we're passionate about helping businesses just like yours create beautiful, high-performing websites. Whether you're building your first portfolio site or launching an ambitious online store, there's a Webflow hosting plan designed specifically for you.

Still have questions about webflow hosting pricing or need some expert guidance for your next project? Our friendly team at Refresh is always happy to help. Feel free to reach out to us—we'd love to chat!

And if you're looking for more detailed support on managing your Webflow hosting, don't miss our complete guide to Webflow Hosting Support.